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Opening ceremony of brand new sales company of Hyundai Motor Company commercial vehicles in Russia

A  press  conference  on  February  9th  covered  the  opening  of   Hyundai   Motor   Company’s (commercial vehicle division) official brand new sales company in Russia. For the first time  ever Hyundai Motor Company is establishing a 100% subsidiary abroad that focuses on commercial vehicles.

Let us recall that in other countries Hyundai’s commercial vehicle division operates through local compa- nies only. Between 1998 and 2016 Russian private companies distributed Hyundai trucks and buses.

Mr. Edward Lee, Senior Vice President, Commercial Vehicle Export Division, Hyundai Motor Company noted that in his opinion the Russian market was highly promising, and for this very reason the company opened its Russian office operating in this segment.

In 2016, in spite of the global crisis, over 102,000 Hyundai commercial vehicles were sold worldwide. As compared to 2009, the sales grew by 85%. This year Hyundai is expecting to sell 105,000 commercial vehicles globally.

The new Hyundai Truck and Bus Rus office would bring a new level of communication and dealership support, centralized product certification, new motivation and financing systems to the dealers and end consumers of Hyundai commercial vehicles.

Hyundai Truck and Bus Rus is going to significantly expand the product line available on the Russian market:

• the updated HD35
• a new generation of Mighty
• relaunching the Xcient line of heavy-duty vehicles
• H350, a LCV vehicle
• resuming production and sales of the Country bus which has been popular in Russia.

“Avtorotor” plant in Kaliningrad will manufacture the new models. The company already manufactures Hyundai HD35, HD78, HD120, and HD170. Valeriy Gorbunov, Chairman of the board of directors, Autorotor, said that the planned investments into the production facility would increase the localization rate of main Hyundai trucks up to an end-to-end assembly including welding and painting operations. It is also planned to offer a wider line of body superstructures in 2017: from conventional vans to special-purpose vehicles.

Hyundai Truck and Bus Rus is going to sell 2,500 trucks in Russia in 2017. Alexey Khramtsovsky, Managing Director, Hyundai Truck and Bus, said: “We will do our best to increase the presence of Hyundai vehicles on the roads in every Russian region as is the case with Hyundai cars now. It is important for the company to replicate the success of its passenger car division. Considering the range of models to be launched in Russia and our entering the new commercial vehicle market segments, we are confident that Hyundai Truck and Bus Rus will contribute to the country’s economic growth.”