Scientific & Practical Journal
Editorial News
Dear readers! In September the CeMAT RUSSIA exhibition was held, which showed everyone that innovations and robotics are increasingly penetrating the logistics industry. We can safely say that many technologies are tested here, and only then they go out into the world. However, it is not only CeMAT RUSSIA that demonstrates the prevalence of the digital agenda.
Dear readers! This is the ninth issue of the journal, which turned out to be very rich and diverse. Traditionally, the issue is opened by an analyst. The material by Alina Nasyrova from the Market Guide Agency, dedicated to investments in warehouse complexes in Russia, recalls the importance of developing logistics infrastructure for the integrated development of regions.
Dear readers! We present to your attention the eighth issue of the magazine and its materials.
PHOTO OF THE WEEK
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The role of social media in promotion of logistic companies
Elena Dzhandzhugazova7 / 2017 | INFORMATION TECHNOLOGIES
This article reveals the importance of social media in the formation of effective communication channels and underlines the growing role of social networks in the promotion of logistics companies. Based on the results of studies of the popularity of social networks and polls of specialists working in the social media system, conclusions are drawn about the necessary skills and competencies of SMM specialists.
Key words. Social media, logistics companies, marketing in social media, promotion, communication channels, professional competencies.
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