Scientific & Practical Journal
Editorial News
The events of recent weeks demonstrate high business activity in the field of logistics. This is confirmed by the emergence of new non-standard events, such as the first Congress of Managers and Specialists in Logistics and Supply Chains of Manufacturers and Retailers, participants and partners of the Council of Supply Chain Professionals, as well as the first Russian Forum – "Logistics Leaders 2018" where the leaders of international and Russian companies gathered.
The spring of 2018 was full of events. In April we took part in the TransRussia exhibition 2018, then we left for the CeMAT exhibition in Hanover, where according to traditions “LOGISTICS” journal presented a digest in English – RUSSIAN LOGISTICS JOURNAL – to the audience. Then we left Hanover for Ireland to be present at the opening of a new plant of the Combilift company. The report materials on the results of these events can be found on the pages of the new issue.
Dear readers!
PHOTO OF THE WEEK
CITATIONS
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The role of social media in promotion of logistic companies
Elena Dzhandzhugazova7 / 2017 | INFORMATION TECHNOLOGIES
This article reveals the importance of social media in the formation of effective communication channels and underlines the growing role of social networks in the promotion of logistics companies. Based on the results of studies of the popularity of social networks and polls of specialists working in the social media system, conclusions are drawn about the necessary skills and competencies of SMM specialists.
Key words. Social media, logistics companies, marketing in social media, promotion, communication channels, professional competencies.
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