Scientific & Practical Journal
Editorial News
Dear readers!
The third issue of the journal in 2018 is devoted to transport logistics. It is the development of transport technologies that affects the acceleration or slowdown of the country's development. For Russia with its vast territories, transport logistics is of particular importance, and its problems solution requires both scientific and practical approaches.
We, in accordance with the tradition, release the first issue of 2018 on the eve of the XXI Moscow International Logistics Forum (MMLF), which is the most important meeting of industry professionals, where the results of the past year, the development plans for the near future, the practice of successful management of logistics by the companies from various industries, the development and implementation of new systems and technologies are discussed.
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The role of social media in promotion of logistic companies
Elena Dzhandzhugazova7 / 2017 | INFORMATION TECHNOLOGIES
This article reveals the importance of social media in the formation of effective communication channels and underlines the growing role of social networks in the promotion of logistics companies. Based on the results of studies of the popularity of social networks and polls of specialists working in the social media system, conclusions are drawn about the necessary skills and competencies of SMM specialists.
Key words. Social media, logistics companies, marketing in social media, promotion, communication channels, professional competencies.
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