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The methodology of evaluating the tourist flows to the territory of Moscow, developed by the Market Guide Agency, has been published

The article “Development of methodology for assessing the tourist flows to the territory of Moscow” has been published in issue №12 of the “LOGISTICS" journal of 2016. 

The authors of the Methodology are Yulia Kislova, Ph.D. of Economics, Director of LLC Market Guide Agency, and Anna Kazunina, Project Manager of LLC Market Guide Agency. The methodology involves a new approach to the calculation of the total tourist flow to the territory of Moscow, and makes it possible to use it in the calculation of transport statistics and statistics of tourist accommodations. Correction coefficients (addition and deduction), proposed by the authors of the methodology, allow to calculate the volumes of inbound and outbound tourist flows.

This methodology is very important and timely as currently there is no ready statistics which could characterize the volume and structure of tourist flows, and statistical information collected by public statistics bodies is incomplete and characterized by a low level of reliability. The methodology, proposed by Yulia Kislova, suggests a new approach to the assessment of tourist flows, aimed at the constant improvement of the accuracy and detail of the assessment of tourist flow, time of stay and expenditures of tourists, through new methods and data sources including.