Scientific & Practical Journal
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Dear readers! You are holding the combined issue of the “LOGISTICS” journal, in which we have collected materials for July and August 2026. It brings together practice and theory, applied solutions and bold methodological explorations.
Dear readers! We are pleased to present you with the sixth issue of the journal for 2026, in which the theory and practice of logistics are explored in a variety of relevant areas. This issue is truly multifaceted, combining reflections on the essence of logistics processes with applied calculations and industry-specific cases.
Dear readers! This is the fifth issue of the LOGISTICS journal, dedicated to the current challenges of modern logistics.
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Beauty marketplaces: development, challenges, and market prospects
I.V. Pustokhina, A.I. Kryukov, E.M. Glyzina, D.M. Goryunova1 / 2026 | PROBLEMS AND OPINIONS
Annotation. This article examines the phenomenon of beauty marketplaces in Russia: the prerequisites for their emergence, stages of development, operational characteristics, challenges, and prospects. Using systemic and case analyses, it identifies the key growth drivers of niche platforms, their competitive advantages and limitations, and offers practical recommendations for market participants. Particular attention is paid to verification models, the role of expert content, and the logistical requirements that distinguish niche solutions from general-purpose aggregators.
Key words. Logistics, inventory, supply chain management, niche marketplaces, cosmetics, e-commerce.
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