Scientific & Practical Journal
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Dear readers! We present you a new issue of the magazine dedicated to current logistics issues.
Dear readers! We present you the third issue of the journal dedicated to current issues in the logistics industry.
Dear readers! We present to you a fresh issue of the magazine dedicated to current issues in the logistics industry.
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Beauty marketplaces: development, challenges, and market prospects
I.V. Pustokhina, A.I. Kryukov, E.M. Glyzina, D.M. Goryunova1 / 2026 | PROBLEMS AND OPINIONS
Annotation. This article examines the phenomenon of beauty marketplaces in Russia: the prerequisites for their emergence, stages of development, operational characteristics, challenges, and prospects. Using systemic and case analyses, it identifies the key growth drivers of niche platforms, their competitive advantages and limitations, and offers practical recommendations for market participants. Particular attention is paid to verification models, the role of expert content, and the logistical requirements that distinguish niche solutions from general-purpose aggregators.
Key words. Logistics, inventory, supply chain management, niche marketplaces, cosmetics, e-commerce.
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