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An ecosystem approach to defining and developing online commerce
I.V. Sharova12 / 2024 | PROBLEMS AND OPINIONS
Annotation. For a number of political and socio-economic reasons, e-commerce shows multiple growth rates and is one of the leaders in the process of digital transformation of the national economy of the Russian Federation, uniting various market actors into a single ecosystem, contributing to improving the efficiency of its participants in particular and the sustainability of the entire national economy as a whole. The article presents the results of a study of the definition of the conceptual apparatus of the modern industry business model of online commerce as a component of e-commerce and an assessment of its development at the present stage, including factors determining its further growth.
Key words. Ecosystem, digital platform, online commerce, logistics and supply chain management.
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